Dala‑Floda, Sweden

Ralph Black Ferguson

Product leader, designer and engineer.

I bring people, product thinking and AI together to solve difficult problems and build better solutions.

I’ve led product at CDON and co‑founded Free Grape Society, building its product and engineering team from the ground up. I still write code when it helps get things done.

ralph@ferguson.se LinkedIn

How I work

I move between strategy and execution, helping teams find clarity, make better decisions and turn ideas into working digital solutions.

I use AI every day to explore ideas, prototype and build, so we can learn faster from real products rather than slides.

I care about understanding the problem, working well together and learning from what we build.

Experience

  1. 2023–now

    Free Grape Society Co‑founder & CPTO

    An EU‑wide wine platform where wine lovers, experts and restaurants buy directly from wineries. Built the product and technology from day one and grew the team to eight.

  2. 2021–23

    CDON Head of Product, Consumer

    Nordic online marketplace. Led six cross‑functional teams across the customer experience.

  3. 2019–21

    Aller Media Web Developer

    Magazine and media publisher. Built features for its consumer sites and used analytics and experiments to decide what stayed.

  4. 2017–19

    Apsis Web Developer & Designer

    Email marketing software. Designed and built in the same role, which is where I learned to judge work by how it performs for real users.

What I can help with

Product strategy, team alignment, UX and hands‑on development. From figuring out what to build to making it happen, I enjoy working across disciplines and using AI to find better ways forward.

I work best with people who care more about solving the problem than sticking to a process.

Get in touch

Have a difficult product problem, an idea to explore or a team that needs direction? Let’s talk.

ralph@ferguson.se

Based in Dala‑Floda, Sweden. Working remotely with teams anywhere.